Markup Calculator
Enter cost + markup % to get selling price, or enter cost + selling price to find your markup. Instantly see the difference between markup and profit margin.
Selling Price
$75.00
Cost Price
$50.00
Markup Amount
$25.00
Profit Margin
33.33%
How This Calculator Works
This calculator works in two directions. In Markup Percentage mode, you enter your cost price and the percentage you want to mark up — the calculator computes the selling price using the formula Selling Price = Cost × (1 + Markup% / 100). In Selling Price mode, you enter cost and the final price, and the calculator derives the implied markup percentage and profit margin automatically.
One of the most common pricing mistakes is confusing markup and margin. A 50% markup does not mean a 50% margin — a 50% markup (adding half the cost) actually yields a 33.3% profit margin (profit as a share of selling price). This tool shows both figures side by side so you always know exactly where you stand from both perspectives.
Use the quick markup buttons (10%, 20%, 25%, 50%, 100%) for common retail scenarios, or type any custom percentage. The results update in real time, making this ideal for pricing negotiations, catalog updates, or quick quote generation.